KING’S HAWAIIAN ROLLS / HEARST

The Situation

  • King’s Hawaiian was looking to drive sell through during the Halloween season
  • Searched for a Halloween themed in-store promotion
  • Targeted families with young kids  in the household

The Program

  • Created a recipe driven promotion, titled; ‘Feed Your Little Monsters’
  • C0-branded display featured Food Network Magazine and King’s Hawaiian Rolls
  • Display included a take-one recipe card
  • Promotion included a duel magazine/brand purchase discount
  • The 30-day promotion ran through 550 Ahold stores

Hudson LMS has been a good partner, who has successfully executed multiple Hearst point-of-sale promotions in the Northeast region. They have facilitated magazine and product placement, as well as the merchandising of our co-branded floor displays in high trafficked areas in some of the U.S.’ largest grocery chains, resulting in high compliance rates. – Andy Lavery, Director of Shopper Marketing, Hearst Magazines

Results

  • Delivered, constructed and positioned promotional displays for the co-promotion
  • Hudson merchandisers packed out product for each display
  • Hudson merchandisers replenished the magazine, product and recipe brochure during their weekly store visits
  • Ahold saw significant lift in sales for both the Food Network Magazine and King’s Hawaiian Rolls product.
  • King’s distributed their full print-run of recipe booklets

Get Started Today

Get Started Today